Digital Marketing Strategy of High Value Added Fishery Products from Central Java in Egyptian E-commerce

English

Abstract

This study investigates the effectiveness of digital marketing strategies tailored to high value-added fishery products from Central Java within the Egyptian e-commerce marketplace. By employing a mixed-method approach, the research integrates quantitative analysis of 2,500 online transactions with qualitative assessments of consumer behavior to provide a comprehensive understanding of the market dynamics. The findings highlight key success factors essential for achieving effective digital market penetration, with a particular focus on the interplay between personalized content marketing and localized market adaptation. The analysis reveals that personalized content marketing, which leverages customer-specific preferences and behaviors, significantly enhances engagement and conversion rates. When combined with strategic adaptation to local market conditions—such as cultural preferences, language customization, and regional product positioning—the impact on marketing performance is profound. Specifically, this dual approach results in a 156% increase in conversion rates and a 78% improvement in customer retention, demonstrating its efficacy in fostering sustained consumer relationships and driving sales growth.The study offers a practical framework for designing and implementing digital marketing strategies in the Middle Eastern e-commerce ecosystem. This framework emphasizes the importance of integrating data-driven insights with cultural sensitivity to address the unique characteristics of the target market. It underscores the role of localized digital content as a bridge to connect Central Java's high-quality fishery products with Egyptian consumers in a competitive online marketplace. The implications of these findings extend beyond the immediate context of Central Java's fishery products, providing valuable lessons for businesses aiming to penetrate international e-commerce markets. By highlighting the critical role of personalization and localization, this research contributes to the broader discourse on global digital marketing strategies. Ultimately, it offers actionable insights for practitioners and policymakers seeking to optimize their approach to cross-border e-commerce in the Middle East and other culturally diverse regions..